Working with a large customer base can be tricky with all the necessary parameters. Therefore iCMS is created. This software saves your valuable time and helps you to create complex, measurable customer segments according to your customers’ needs, past behaviors, demographic profile… iCMS allows you to convert all that information into meaningful stats for your business plans.

You can target segments based on their potential profit and the company’s ability to meet their needs. You can also measure the performance of every individual segment.

iCustomer Market Segmentation is the base program for better results in other Inducta’s solutions. Once created, a segment can be reused as many times as needed in iTariff Simulator, iCustomer Campaign Management, and other customer management solutions.

All things considered, iCMS is most efficient when your offers are tailored to the most profitable market segments. But it can help you develop marketing campaigns and pricing strategies to get maximum value from both high- and low-profit customers.
In conclusion, you can use iCMS as the foundation for allocating resources to the development, marketing, service, and delivery departments/sectors.