Personalization is crucial for the superior performance of marketing activities. It is the top subject for companies who want to improve the customer experience and financial results. Personalization needs to evolve with the ever-changing expectations of consumers continually. For this evolution to be painless, it is imperative that personalization tool can easily integrate with other marketing, sales or customer service platforms, so that different sources of data can be harnessed to make targeting even more useful. Personalization is, like any other capability, powered by data; it requires a balance between man and machine.
Meaningful data that gives you a better understanding of your customers. Valuable marketing insights.
As the marketplace grows ever more competitive, relationships with customers become ever tighter. It’s the best way to maximize loyalty and profitability over time. The right offer must reach the right person at the right time – and market specialists need to have the proper segmentation.
A segmented market makes running campaigns much easier. It reduces customer churn and increases revenue per user because with it you can make the best possible marketing decisions. Customer segmentation gives you a competitive advantage that is valuable and difficult for others to reproduce. Right-on-time action and smart segmentation are the ingredients for remarkable marketing.
Problems you can solve with iCustomer Market Segmentation
Consumers’ attention
A growing problem, for a successful product launch, is the absence of customers’ attention. It’s easy to tell why: users are overwhelmed with choices and have a tough time deciding what’s the best option for them. As a result, the company cannot adequately serve that market segment and management is suddenly swamped with support problems and competitors. You do want a better insight into your customer base.
Companies cannot give everything to everyone – but they don’t need to.
If your customers keep getting offers not relevant to them, you risk losing their interest. With iCMS, communication with customers is tailored to their behavior and directed towards their real needs and preferences.
Market positioning doesn’t happen overnight. Establishing a company and its products among users/consumers is a long process. With that in mind, the sooner the company pays attention to its market segments, the better.