Features

Our solutions are packed with features for your benefit. Tracking results, measuring strategy effectiveness, integrated data, and scheduled processing are just some of them.

The segments can be reused as many times as you want, for example in campaign management. You can also sort them by type of application users and hide them if you don’t want them reused.

You know your business better than anyone. Easily create rules with predefined variables that are specific to you. If you need to change them, just do so without leaving the workflow, and their effects will apply immediately. Segment processing can be a lengthy affair: set it to a time that best suits your business.

You can schedule processing of your segments to daily, weekly, monthly or you can set it manually at your convenience. For example, a “Dynamic” setting is an excellent solution for a large, continually changing customer bases. It is processed every night, therefore, you always have real segment status and can track its changes in real time.

iCMS application logs a complete history of changes in customers’ behavior in detail. If someone changes a segment, you will see it, and if it is important to you – explore the reasons.

Individual profile feature tracks all activities, purchases, interactions, contacts, interests and other relevant information to help you build a stronger relationship with the customer. The feature is fully automated and contains everything you may need to know.