Create market segments
What needs and what segment do you want to pursue? How to create market segments? First of all, you need to define categories, types, value; then you will want to schedule processing.
Define data source: import a predefined list of users or let the software extract them from a database, filtered according to parameters you specify.
If you are running a campaign on a segment, you should have up-to-date information for the whole time that the campaign is active. The best way to do this is to create dynamic segments: data will be automatically updated as the preferences change.
Segmentation tools give you the ability to create customer segments according to your needs, either by combining business rules or importing customers from a previously assembled list.
Selection rules
Create rules to form a segment of your customers base. You can choose from any of the predefined values you already use for storing information about customers, their behavior, needs, wants… Segments are reusable, and you can always change them with new rules.
Create advanced segments with the multi-dimensional selection and filtering tools.
You can use the created segments to run analytics, as data for marketing campaigns or sales.
Visualized data
You can process segments and learn their value, size, and structure, as well as compare them against each other. Visualization tools are here to help.
iCMS offers many options to display the data.
Tracing results are easier if you let our solutions work together
The personalized approach needs to evolve and follow the ever-changing expectations of consumers regularly. Your segmentation tool must be able to integrate with your other platforms smoothly – for marketing, sales, customer service and anything else.
Get a complete picture of your customers with our iCEM, a package that gives you iCustomer management and metrics, iSurvey management, iService usage, iFinance management, iContact management and iService Quality management.
It is essential that everything that makes up a market segment can be changed, adapted and updated at any time. Our segmentation database has cross-tool compatibility. When you build a segment, you can apply it over and over again: use it in iCustomer Campaign management, in the iTariff simulator or iCustomer behavior prediction. You can hide the created segment or share it with others.
iCEM gives you the whole picture of what your customers are doing with your product. Does it satisfy their unique needs? Combine transaction information with customer behavior and find out.
iCMS will structure the data according to your rules. Map your customers according to the jobs, behaviors, needs or anything you have in your database.
Use all that information to build successful campaigns.